Starwood CEO resigns, company to focus on improving performance

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Frits van Paasschen has left Starwood after leading the hotel company for seven-plus years.
Frits van Paasschen has left Starwood after leading the hotel company for seven-plus years. Photo Credit: Michael Buckner/Getty Images for American Express Publishing

Starwood Hotels & Resorts said Tuesday that CEO Frits van Paasschen has “resigned by mutual agreement with the board of directors.”

Adam Aron, a Starwood director since 2006, is serving as CEO on an interim basis while the board conducts a CEO search. Starwood said candidates will come from within and outside the company.

Starwood hired van Paasschen in 2007 because of his strength in branding. He had been CEO of Coors Brewing Co. before taking the Starwood job. He held executive positions at Nike and Disney Consumer products before that.

In a release announcing van Paasschen’s departure, Starwood Chairman Bruce Duncan said, “Frits has made many important contributions over the past seven years to Starwood’s successful evolution into a global company with leading lifestyle brands that possess distinct competitive advantages. He’s put innovation and technology leadership at the forefront, while building a culture of collaboration across a dynamic organization.”

Duncan also said, “The board believes now is the right time to take steps to accelerate Starwood’s growth, improve performance, and sharpen our focus on operational excellence.”

Van Paasschen remarked, “I’m proud of Starwood’s accomplishments and the growth we’ve seen around the world and across all nine of our brands. We have challenged ourselves to deliver on bold plans while continuously finding new ways to provide better experiences for our guests, and it’s clear from our progress that Starwood is now in a strong position for the future.”

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