WHITE PLAINS, N.Y. -- Starwood Hotels & Resorts renamed its
vacation ownership venture, Vistana, as Starwood Vacation
Ownership.
The hotelier, which bought Vistana in October, said it plans to
brand existing and future resorts with the Sheraton and Westin
names.
Four resorts in Florida and one in Colorado will get the
Sheraton brand. The Florida properties include Sheraton's PGA
Vacation Resort in Port St. Lucie; Sheraton's Vistana Resort and
Sheraton's Vistana Villages, both in Orlando, and Sheraton's
Vistana Resort at World Golf Village in St. Augustine. Starwood
also renamed Sheraton's Mountain Vista in Avon, Colo.
The Westin brand will appear at the Westin St. John in the U.S.
Virgin Islands. Starwood also will introduce Westin-branded
vacation ownership areas in Hawaii and Arizona.