Wyndham Hotel Group has completed its $43 million acquisition of the Tryp hotel brand from Sol Melia. The deal includes franchise agreements with 92 Tryp hotels in Europe and South America.
The renamed Tryp by Wyndham joins Wyndham Hotel Group’s 11 other brands.
Tryp is a select-service, midprice brand that "significantly increases the company’s global presence in Europe and Latin America," said Wyndham Hotel Group CEO Eric Danziger. "Our immediate focus is to grow the brand across Europe and the Americas."
As previously announced, Sol Melia and Wyndham have formed a strategic alliance to develop the Tryp brand globally and market the hotels cooperatively through their central reservations systems and loyalty programs.
In connection with the closing, Daniel del Olmo was named brand senior vice president of Tryp by Wyndham, responsible for overall business strategy, brand integration, performance, customer relations, service culture, operations and sales and marketing.
Del Olmo most recently served as chief performance officer of Wyndham Hotel Group, leading the development of the company’s long-term strategic plan, including the development of business strategy and integration plans for the Tryp brand.