FORT LAUDERDALE — Daily deal website LivingSocial has launched LivingSocial Instant Escapes, a collection of trips that have to be fulfilled the weekend after the purchase is made.
Speaking at the PhoCusWright conference here, LivingSocial founder and CEO Tim O'Shaughnessy called Instant Escapes “the newest vehicle for inspiring consumers to do something they had no plans to do that morning.”
O'Shaughnessy said Instant Escapes will help hotels fill rooms.
“On Monday, we start forming the package for you, it’s live by Wednesday, it sells out Thursday, and there are people in beds Friday,” he said. “Combine that with the fact that 30% of [our customers] buy within 15 minutes. It opens a huge opportunity for members and merchants.”
The weekend trips can be purchased online or using the LivingSocial mobile app. The packages went live Thursday.
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