Intrepid Travel will offer tours of four to six days for American travelers with limited vacation time.
The tour operator decided to launch the new product, Short Breaks, based on its research from 2024 showing that over half of past customers would be interested in taking a shorter trip. Further, July research from ResortPass and The Harris Poll shows 67% of Americans would rather take more frequent short trips than fewer long ones.
After one year on the job, Americans working in the private sector average 11 vacation days per year, according to the U.S. Bureau of Labor Statistics.
Many Short Breaks itineraries were designed around weekends and holidays so travelers can maximize vacation time.
The new tour collection comes while Intrepid increases its focus on the U.S. market (the U.S. and Canada account for 30% of the company's customers.) Short Breaks prices start at $1,030.
Intrepid CEO James Thornton said Short Breaks is the company's first product for the American market. There are 82 trips to choose from.
"We're targeting cash-rich, time-poor millennials, which is a customer base we haven't spent a lot of time historically focusing on, but we think there's a real opportunity," Thornton said.
A Mexico itinerary in the Yucatan, for example, includes Tulum, Chichen Itza and Coba, and starts at $1,550.