Bilt acquires commission tracker Sion for $30 million

|
Bilt acquires commission tracker Sion for $30 million
Photo Credit: Pasuwan/Shutterstock

Travel agency commission tracker Sion has been acquired by Bilt, a rewards program and credit card platform that enables members to earn points on their rent or mortgage payments. Bilt paid $30 million for Sion.

Sion's leadership, co-founders Irving Betesh and Alfons Musry, will continue to head Sion independently under the Bilt umbrella.

"This is a meaningful milestone for Sion and an even more meaningful step forward for our customers," Musry said. "By joining Bilt, our combined resources and long-term backing can accelerate and deliver the product improvements our customers have been asking for. Our customers rely on Sion daily, and that won't change. What changes is what we're now able to build."

Sion has more than 8,000 travel advisors using its product. Bilt founder and CEO Ankur Jain said the acquisition enables Bilt to extend its hospitality platform to travel advisors.

"We're building a network of the world's best travel advisors, and our members benefit from that," Jain said. 

Bilt recently joined forces with Forbes Travel Guide to connect Forbes' hotels with Bilt's membership base.

From Our Partners


From Our Partners

Destinations on a Plate: Culinary Tourism
Destinations on a Plate: Culinary Tourism
Watch Now
TTC Tour Brands — How We Lead: What Tour Directors Know About Leadership
TTC Tour Brands — How We Lead: What Tour Directors Know About Leadership
Read More
What High Growth Advisors Do Differently
What High Growth Advisors Do Differently
Register Now

JDS Travel News JDS Viewpoints JDS Africa/MI