Booking.com is bolstering its attractions and activities offerings via a new integration with FareHarbor.
As a result, more than 150,000 attractions and activities will be added to Booking.com. FareHarbor joins the OTA's other attractions and activities providers: Musement, Viator and Klook. The site will offer attractions in more than 5,000 cities and 115 countries.
Booking.com and FareHarbor share the same parent company, Booking Holdings.
With the increased number of attractions and activities on Booking.com, the site said it will utilize conversational AI tools to help travelers navigate options. They also have the ability to group similar activities together.
"We're proud to partner even more closely with Booking.com to give our operators even more ways to grow," FareHarbor CEO Andrea Carini said in a release. "This integration unlocks new visibility and demand for experiences on a truly global scale. It's an exciting step forward in our mission to support local businesses by connecting them to the travelers already booking their trips in their area."