Carnival Cruise Line is adding more firepower to its 2019
support campaign for travel advisors, rolling out a website, Facebook page and
brochure that further answer the question "Why Use A Travel Advisor?"
The assets are available starting June 12 for agents hoping
to make clients aware of why travel advisors are useful and important, said
Adolfo Perez, Carnival's senior vice president of sales and trade marketing.
"We're really going out to the consumer and talking
about why they should book through a travel agent," Perez said.
WUATA.com features research and facts from CLIA and ASTA,
client testimonials, a link to Carnival's enhanced and updated Travel Agent
Finder tool and another link to a contest started in May where clients can
nominate their agent to be recognized as Carnival's "Most Trusted Travel
Perez said that later in June, five or six videos will be
added to the site that were shot at a WUATA event in Orlando. The videos show
agents talking to longtime clients about why they're valued.
The Facebook page will be more interactive and
engagement-enabled, Perez said, and more easily shared. It will feature tips,
stories and other content, including user-generated items, and will be promoted
by Perez and Carnival brand ambassador John Heald on their respective
individual Facebook pages.
The brochures will initially be e-brochures shareable via
e-mail and the internet, but Perez said Carnival is also printing "quite a
few thousand" physical brochures that can be ordered by agents for use as
consumer show handouts, for example.
The new website and Facebook page will also be promoted
through advertising, e-mails, and through GoCCL.com. "It will be a full-on
campaign," Perez said.
In addition to the kick-off event in Orlando to introduce
WUATA, Perez said there will be an event in Toronto in July, one in New Jersey
in October, and then a final one in California leading up to the contest
Perez said that nearly 3,000 clients have already nominated
their agent to win the most trusted title.