For suppliers, TravPro Mobile makes agent engagement a snap

TravPro Mobile is a dual-purpose sales companion tool that gives suppliers a new way to engage agents at the point of sale.  

First, it’s designed to fight the post-training brain drain that can see agents forgetting as much as 75% of what they’ve learned within 24 hours of attending a presentation or webinar.

Second, it doubles as a tool to help agents sell, through a Supplier Connect section that takes them straight to special offers and supplier booking engines.

TravPro Mobile capitalizes on the stats that 60% of users prefer to access content through mobile devices, and more than 90% of them prefer native apps to responsive or mobile websites. Having mobile maps eliminates the need for agents to remember URLs and passwords to access a training website. They simply open it on their device. But it’s also available online. And it works across devices, picking up training from wherever the agent left off, no matter what device he or she was using.

To engage agents, it’s visually dynamic. Viewers see clear water lapping the edge of a beach and palm fronds waving in the breeze when they open the Antigua and Barbuda Insider training app, which was the launch customer in February.

It recognizes that people learn in myriad ways. Just 13% of people learn from reading, according to Jonathan Cooper, president and founder of TravPro Mobile. So besides text, which it limits to 250 words or less, it educates with video, narration and photo slide shows, which tablets, in particular, display vividly.

There are also video aids such as maps,  which agents can email to clients. And, in an unusual feature, it includes short video bursts of agents talking to their colleagues about a destination or supplier, sharing their sales tips and impressions.

Recognizing how busy agents are, the tool offers courses in short morsels, which it calls “coursels,” so that agents can jump in and do some training when they have a few free minutes.

Its assessments, or tests, vary from screen to screen, giving agents different ways to answer questions and then telling them why they were right or wrong.

Agents can take this training offline, but when they’re online they can use the Supplier Connect section, with connects them directly with hotels and resorts, special packages, transportation, activities and events. Agents can click on a property and then click on icons for websites, emails, phone numbers or Skype for a quick response to questions. They can also click on a “book now” button to book a property.

TravPro Mobile has a supplier dashboard that enables suppliers to update information through a content management system.

Because the app is in the public sphere, there are consumer versions. When users download the app, they are asked if they are a travel agent and input their email, which TravPro Mobile then checks against its database of 80,000-plus agents. Nonagents can download a “lite” consumer version of the app. Agents can also send the consumer version to their clients.

It’s flexible enough to recognize the location of agents. SuperClubs, for example, has a resort in Cuba. Canadian agents can see that property and the Bahamas property. But U.S. agents, who can’t sell that property, see only the Bahamas property.

It has a rewards program for agents that can operate as a standalone rewards technology or integrate with existing programs.

TravPro Mobile is an a la carte app. Destinations and suppliers can use it as a stand-alone sales tool or can bolt on training or rewards programs. It also can integrate with existing training programs.

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