Travel and hospitality marketing firm MMGY Global has acquired research firm D.K. Shifflet & Associates for an undisclosed price.

MMGY, which received an equity investment from private-equity firm Peninsula Capital Partners earlier this year, is buying D.K. Shifflet for its data on consumer trends, spending patterns and visitor profiles, among other information. D.K. Shifflet will continue to operate as its own entity from its office in McLean, Virginia.

MMGY, founded in 1981, has offices in New York, Orlando and Madrid.

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