Host agency Montecito Village Travel, based in Santa Barbara, Calif., is offering its advisors pre-built "content experiences" powered by technology from Approach Guides to co-brand and share with clients.
Montecito is cultivating multimedia experiences to showcase suppliers, in-destination experiences and travel tips, the host agency said. Advisors can then share the experiences with their clients.
"This new offering eliminates all of the challenges our advisors face in delivering multimedia content as part of their day-to-day marketing efforts," Montecito's chief marketing officer, Chris Weatherhead, said in a release. "It's quick, easy, makes the advisors look good and boosts their conversion rates. It's a big win for our advisors and their clients alike.