Salt Lake City-based Morris Murdock Travel will merge with Columbus Travel in Bountiful, Utah, to form what they say will be the largest seller of leisure and meetings and incentive travel in Utah and the Intermountain Region of the Western U.S.

The companies combined reported sales in excess $170 million in 2019.

Morris Murdock president Brian Hollien will be president of the new company. Columbus Travel CEO Larry Gelwix and president Mark Faldmo will serve as officers. The merger is expected to be complete later this year. In the interim, the companies will continue to operate under their current names.

"Travel is coming back strong," Gelwix said in a statement. "Combining the strengths and buying power of Morris Murdock and Columbus is a big win for travelers. Travelers will see more travel options, greater value and more special pricing, deals and opportunities."

Both agencies offer leisure travel services. Morris Murdock also operates Black Pearl Luxury Services and its incentive, award and meetings division, Morris Meetings & Incentives. The incentive departments of both agencies will be combined.

In addition to its headquarters in Salt Lake City, Morris Murdock has offices elsewhere in Utah, in Draper, Provo-Orem, St. George and Ogden, as well as in Billings, Mont.

With $170 million in 2019 sales, the combined agency would fall at No. 47 in Travel Weekly's 2020 Power List, between Conlin Travel and Cain Travel.

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