Land and resort sales are booming for Dream Vacations and CruiseOne agencies, up more than 50% this year compared with 2019, the franchisor said.
Dream Vacations and CruiseOne said resort sales are surpassing prepandemic levels, while its land business in general continues to grow. It attributed the growth to marketing programs and support offered to franchisees, including a "land brochure," social media assets and more.
The franchisor has been putting an increased emphasis on land vacations in recent years and even introduced the Dream Vacations moniker in 2016 partly because of the segment's growth among agents.
The growth in land and resort sales was announced at the Dream Vacations and CruiseOne Land Summit at the Dreams Onyx in Punta Cana, Dominican Republic, which was co-hosted by Apple Leisure Group and AMResorts. The four-day training event drew more than 120 advisors.