TIA presses to insert travel issues into presidential debates

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WASHINGTON -- The presidential debates so far have addressed topics ranging from the ongoing war in Iraq to health care. But, if the Travel Industry Association has its way, the next one will include issues important to travelers.

TIA officials were on their way Tuesday to Myrtle Beach, S.C., where the candidates for the Republican presidential nomination are slated to debate Thursday live on Fox News Channel.

The TIA said it intends to meet with local media, as well as Fox News representatives, in an effort to insert questions important to travelers into the presidential debate.

The TIA has also bought space to put up a billboard proclaiming "South Carolina Wants a President Who Will Stand Up for Travel" near where the debate will be held Jan. 19.

"I have learned more than once," Dow told TravelWeekly.com, "that if you are at the site where the action is, you'll get [the media to ask] 'what's your issue?' "

TIA also sent the candidates and the media the results of a recent survey it commissioned that indicated travel-related issues resonate with voters in South Carolina and Florida, which will be holding its presidential primary in a few weeks.

The survey, released in November, found nine out of 10 presidential primary voters recognized travel and tourism as important to their states' economy, while eight out of 10 said travel was important in both their lives and the lives of their families.

At the same time, however, security measures at airports and U.S. borders have hindered, and in some instances dissuaded, Americans from traveling and international visitors from vacationing in the U.S.

The survey results also indicated that presidential candidates could gain votes by addressing travel issues.

"I think we are going to hit a tipping point," Dow said, "where people are going to scream 'enough!' "

With billions of dollars in revenue and the economy at stake, Dow believes travel issues have a place in the discourse in the debate between Democratic and Republican presidential candidates.

"But I think we have to lead that horse to water," he said. "That is what we are doing. We are paving the way. And we are going to bang away at every possible way."

To contact reporter Michael Milligan, send e-mail to [email protected].

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