Amadeus and online travel company Travix say they are producing about 10,000 NDC bookings per month.

NDC (New Distribution Capability) enables airlines to present richer content to consumers, such as including ancillaries in their fare offers and using customer data to present personalized offers. 

NDC content -- displayed alongside traditional GDS fares -- can be found on Travix's websites in Germany, the Netherlands and Switzerland.

Because Travix mainly sells air, CEO John Mangelaars said the company was particularly interested in NDC. He said the company's goal is to soon triple NDC bookings to 1,000 per day.

Amadeus provides NDC content from 16 airlines, said Decius Valmorbida, Amadeus' president of travel channels. He called the Travix ticket volume "a meaningful size of NDC transactions."

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