With the rise of the experience economy in recent years, investor and entrepreneur Andrew Miller believes he has a golden domain for sale: Experiences.com.

"The first place to see the whole experience economy explode coming out of Covid is travel," Miller said.

Miller has overseen and advised on the sale of a number of domains. Recently, it was the sale of home.com and candy.com, but he's no stranger to travel after working with tours.com in 2019.

Jeff Libert is the current owner of Experiences.com. He's held it for some 20 years, "because I saw the future of travel being about life-enriching experiences," he said.

Indeed, Phocuswright noted the rise of experiences in its report, "Experiences 2019: U.S. Travel Activities Market Opportunity & Consumer Behavior."

"It's the things travelers do when they get there that inspire them to go places," the report stated. "Seven in 10 travelers consider activity options as an important factor when deciding on their destination, and more than one third start researching activities before they book any other trip elements."

In 2018, Phocuswright estimated, the U.S. travel activities market represented $34 billion in gross bookings.

A similar domain was recently sold to SocialSurvey: Experience.com (subsequently, SocialSurvey changed its name to Experience.com).

James/Names, a domain-centric blog published by James Iles, reported Experience.com CEO Scott Harris said the purchase price was "close to a million bucks" when he phoned into the show Lykken on Lending.

Miller said he believes Experiences.com could command a larger price.

"This is the plural, which is, to me, much more valuable, because people don't want one experience," he said.

During the pandemic, premium domain names have been attracting premium prices, Miller reported.

"Domain assets have absolutely gone through the roof in the pandemic at levels I've never seen before," he said.

There has been a "massive shift to online and digital business," he said, "and it is more essential than ever to have a brand and address that is: hear it once, remember it forever."

Private equity firms, venture capitalists and Fortune 500 companies are driving market strength, Miller said.

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