This morning, as I was surfing through the latest issue of the New
England Journal of Medicine (I do that), I found a small study that
could help you to bond with your adventure-travel clients: Dead
rattlesnakes still bite.
In a hot little letter entitled Envenomations by Rattlesnakes
Thought to Be Dead, two doctors from Phoenix report that you can
shoot 'em, club 'em, you can even cut their slimy heads off and up
to an hour later rattlesnakes will still do their darnedest to sink
their fangs into you.
This phenomenon invites many relationship-building questions
that you may want to pose to your client, should he or she show up
at your office expecting you to suck the venom out of his or her
snake bite. "What are you, nuts?" you might inquire, or, "Did you
really think that when I booked you into that dude ranch for stock
brokers that you were an actual dude?"
Perhaps this would be a good time to check out our series called
Selling insurance. There's a search engine right at the top of the
page. If it was a snake it would'a bit ya.