The only good snake...

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This morning, as I was surfing through the latest issue of the New England Journal of Medicine (I do that), I found a small study that could help you to bond with your adventure-travel clients: Dead rattlesnakes still bite.

In a hot little letter entitled Envenomations by Rattlesnakes Thought to Be Dead, two doctors from Phoenix report that you can shoot 'em, club 'em, you can even cut their slimy heads off and up to an hour later rattlesnakes will still do their darnedest to sink their fangs into you.

This phenomenon invites many relationship-building questions that you may want to pose to your client, should he or she show up at your office expecting you to suck the venom out of his or her snake bite. "What are you, nuts?" you might inquire, or, "Did you really think that when I booked you into that dude ranch for stock brokers that you were an actual dude?"

Perhaps this would be a good time to check out our series called Selling insurance. There's a search engine right at the top of the page. If it was a snake it would'a bit ya.

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