Air bookings from the Asia-Pacific region have dropped more than 10% on coronavirus fears, according to a report released today by the U.K.-based flight data analytics firm ForwardKeys.

The setback, ForwardKeys said, is most marked in northeast Asia, where outbound bookings for March and April are 17.1% behind where they were at the same time last year. Bookings from southern Asia are down 11%, while southeast Asia has dropped 8.1% and Oceania is lagging 3%.

Bookings from China, meantime, have fallen 55.9%.

"The world's largest and highest spending outbound travel market, China, is in severe difficulty; cancellations are growing by the day and the trend is now spreading to surrounding countries," Olivier Ponti, vice president of insights for ForwardKeys said in releasing the report.

"On the brighter side, however, we are not seeing a slowdown in travel outside the Asia Pacific region; so, this is a moment to fill the void by studying alternative origin markets and focusing promotional efforts on them."

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