Beginning this summer, EasyCruise will no longer have age restrictions that bar young children from its sailing.
The new policy represents a strategy shift for the line, which launched with an 18-and-over restriction and then lowered the rule to 14-and-over in 2005, when EasyCruise began sailing in the Caribbean. Now the line is making a determined effort to appeal to families by pushing EasyCruise as a better value for families than other lines.
"The contemporary image of a modern family holiday, where the parents enjoy an almost solo break whilst the kids enjoy clubs and entertainment is not to the liking of all U.K. families," EasyCruise said. "And seeing this family divide being created as the basis for a new style of ‘family cruising’ on many conventional cruise lines has forced EasyCruise to react."
EasyCruise is offering a family rate on sailings in Greece that start at $328 for a family of four.
"You are also not forced to pay for things you don’t need or use,” EastCruise said. "Unlike traditional cruise lines, which often tie you in with compulsory meals and entertainment as part as your holiday costs, EasyCruise gives you the choice of spending your money onboard or on the islands, providing passengers with the chance to enjoy much more time at each destination and giving more flexibility when it comes to managing the holiday budget."
EasyCruise said some family activities would be provided onboard.
"But EasyCruise does not provide supervised kids clubs or baby-sitting services," said the line. "Activity packs for children will be provided."