Rail Europe is launching a dedicated technology platform for travel industry partners called Easy Rail Access (ERA). ERA is a one-stop shop that makes the booking process easier and quicker for agencies and travel advisors by offering comprehensive, continuously updated offers and customer service support.
Rail Europe is progressively deploying the ERA platform worldwide until 2020 and is setting a target to reach more than $552 million in annual booking revenue by 2022 with the help of the new technology.
"Rail Europe is working hard to make the user experience for its travel advisor partners easier and more productive," said Dau-Khoi Nguyen, president and CEO of Rail Europe. "ERA will allow them the ability to find rail choices and the information they need for their clients much more quickly as well as complete the booking process faster."
Last month, Rail Europe announced its plans to rebrand its train ticket booking platform Loco2. The rebrand, which will go live on Nov. 6, and its integration with the Rail Europe brand will enhance the overall consumer user experience for individual travelers.
Rail Europe, the international business unit of French group E-voyageurs SNCF, sells approximately 4 million train tickets each year, two-thirds of which are booked and sold through international travel trade partners and one-third through the consumer market, making it the leading distributor of European train tickets in the world.