Les Enderton, the executive director of the Oahu Visitors Bureau, has announced plans to retire at the end of 2016. Enderton has led the Oahu Visitors Bureau since 1997.
"Through the changes in the economic landscape and the travel industry, Les' leadership has kept Oahu's visitor industry and community partners moving forward," John Monahan, the president and CEO of the Hawaii Visitors and Convention Bureau (HVCB), said in a statement. "He will be missed within the HVCB ohana [family], and we wish him well in his retirement."
A former Green Beret, Enderton worked for American Airlines, serving as the carrier's manager of passenger services as well as passenger and freight sales in Hawaii starting in 1970. He later worked in tourism advertising, handling accounts for Starr McCombs Advertising and Milici Valenti/DDB in Honolulu before opening his own Enderton & Associates advertising firm.
Enderton also served as an executive committee member of the Pacific Asia Travel Association, is a former president of the Sales and Marketing Executives of Honolulu, and was a national board member of Sales & Marketing Executives International.