Outrigger Resorts, the beachfront brand of Outrigger Enterprises, has announced plans to join the Global Hotel Alliance (GHA), a world-wide consortium of 33 independent hotel brands.
GHA represents 550 upscale and luxury hotels with 110,000 rooms in 76 different countries and oversees a 7-million member “Discovery” multi-brand loyalty program.
“GHA’s Discovery loyalty program and distribution network give us access to millions of new, like-minded loyal customers, from similar brands to ours, which will extend our reach within our key feeder markets, and into new markets that are not cost-efficient for us to exploit alone,” David Carey, the president and CEO of Outrigger Enterprises Group, said in a statement.
Outrigger Resorts’ nine properties, located in Hawaii, Fiji, Guam, Mauritius, the Maldives and Thailand, are scheduled to be fully integrated into GHA by early fall of this year.