On the heels of a record-breaking 2015, the Hawaii tourism industry got off to a roaring start again this year in January.

The Hawaiian Islands welcomed more than 720,000 total travelers, up 6.2% over the same month a year prior and an all-time high for any January in the destination’s history.

The Aloha State also saw visitor expenditures improve for the month as travelers spent a total of $1.5 billion across the Islands, an increase of 2.9% year over year, according to figures released by the Hawaii Tourism Authority (HTA) Feb. 25.  

George Szigeti, the HTA’s president and CEO, said in a statement that the destination “has now attracted record totals of domestic and international travelers for 11 straight months.”  

“However, history has taught us time and again that success for Hawaii tourism can never be assumed,” he added. “It’s imperative we continue to be aggressive with our marketing.”

The Hawaiian Islands’ impressive January visitor totals were bolstered substantially by domestic growth. Arrivals from the U.S. West, Hawaii’s largest source market, increased 6% while arrivals from the U.S. East jumped more than 10%.

Meanwhile, total visitor spending from the U.S West climbed 7.7% to over $454 million while travelers from the U.S. East paid out $305 million in January, a 3.2% increase over the same month in 2015.

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