It's probably not a huge surprise to anyone following news of the recent volcanic activity on the Big Island of Hawaii that the destination's new lava flow, which started streaming into the Pacific earlier this month, has spurred a great deal of last-minute booking inquiries at the island's resorts.
Craig Anderson, the general manager at the Mauna Kea Beach Hotel, said his property has definitely seen interest increase in recent weeks.
"The national media attention the new flow is getting has certainly had an impact," he explained. "We've absolutely seen an uptick in our phone volume and inquiries."
Hawaii Island is home to the Aloha State's only active volcanoes, and Anderson said that distinction is an important draw.
"It's one of the things that sets Hawaii Island apart not only from the rest of the state, but also many other destinations around the world," he said. "Seeing live lava is something most people don't get to do in their lifetime. It's just amazing."
The luxury Mauna Kea Beach Hotel, which was added to Marriott's Autograph Collection in 2015, has also been capitalizing on about $8 million worth of renovation work, most of which wrapped up about six months ago. The hotel's Copper Bar, a popular sunset gathering spot, underwent a dramatic overhaul, and a former dining outlet was transformed into the 3,500-square foot Kaunaoa Ballroom, the property's first dedicated indoor meetings and events space.
"It's a venue where we can host and feed a couple hundred people," Anderson said. "So during the shoulder seasons, when we're looking to increase our occupancy, we can now go after the group market."
Home to an impressive collection of floor-to-ceiling windows, the ballroom showcases the hotel's tremendous views of Kaunaoa Bay, prompting Anderson to note, "we think it's very unique, and has some of the best views for any ballroom in the state."
The new space not only means the hotel can more aggressively pursue the groups market, but it also provides event planners, including those arranging weddings at the property, some peace of mind.
"Most people getting married want to be outdoors in Hawaii," Anderson explained. "But to be able to guarantee them an outdoor location with the addition of an indoor backup space in the event of inclement weather, and to have that space be beautiful and fresh and new, is really the best of both worlds. So we're able to promote our outdoor venues with confidence knowing that we have alternatives for people if Mother Nature doesn't cooperate."