AMResorts is in the process of expanding its presence in Mexico across its Dreams, Now, and Sunscape Resort & Spas brands, aiming to bring its Mexico portfolio to more than 30 resorts. Executives of the brands revealed details to members of the media at Tianguis Turistico, held in Acapulco this month.
"Despite the challenges present in the market, expansion throughout Mexico remains one of our major priorities," Alex Zozaya, CEO of Apple Leisure Group said in a press conference to members of the media at the tourism conference. "We remain bullish on the country's long-term potential and are committed to working closely with local officials to help Mexico reach its full potential."
Part of the expansion will include a Dreams resort opening this year, a rebranding of the Grand Hotel Acapulco. The 605-room Dreams Acapulco Resort & Spa, set on Playa Icacos, will offer seven restaurants, four bars and lounges, and a Dreams Spa by Pevonia.
"We want to participate in the process of raising [Acapulco] up," said Zozaya. "We believe that this destination is attractive by itself. We will bring charters to the destination if we can help improve its image. It will take time to return the investment. It is not easy to find people who are willing to take this challenge, but we hope we will have more players in this sector because Acapulco will have better promotion and more products to offer."
Set to open in June is the Now Emerald Cancun Resort & Spa, which will be located between the Caribbean Sea and the Nichupte Lagoon with 427 rooms. Also in Cancun will be the Now Natura Riviera Cancun Resort & Spa, with 556 rooms, as well as a lazy river, waterfalls and water park amenities and a grotto bar.
Sunscape will make its entry into the Akumal region of Mexico in June. The Sunscape Akumal Beach Resort & Spa will have 360 rooms and four pools (including two for Sun Club guests only) along with an Explorer's Club and Core Zone Teens Club.
In November, Sunscape Star Cancun will open with four pools and adjacent to the Puerto Cancun Golf Club.
Still to come will be the Breathless Cancun Resort & Spa in 2020 and the Breathless Tulum Resort & Spa in 2021.
"We are anticipating more than 30,000 hotel rooms in the next two years across Mexico, the Caribbean, Central America and Europe," said Zozaya, adding that AMResorts is looking for opportunities in Cartagena, Colombia, and in San Miguel de Allende.
"Mexico remains a priority market for AMResorts as we continue to raise the bar to meet travelers' expectations," said Gonzalo del Peon, president of AMResorts.