As part of Tianguis Turistico 2019, held this week in Acapulco, Grupo Posadas held a press conference to discuss its aggressive expansion plans in Mexico and the Caribbean.
"Posadas currently has 180 hotels in operation, with another 53 under construction set to open over the next 30 months," explained Enrique Calderon, COO of Posadas. "Our goal is to have 300 properties in our portfolio by 2020, which equals to about one hotel every two weeks this year."
Join Kaae, chief commercial officer for Grupo Posadas Resorts, told members of the media that the company will soon be rolling out three brands, focusing on celebration, romance and a party atmosphere, respectively. The company's roster currently has seven brands in more than 60 destinations, including Live Aqua, Grand Fiesta Americana and Fiesta Americana, as well as The Explorean, Fiesta Inn, Gama and One.
The biggest news from Posadas is the recent opening of the Live Aqua San Miguel de Allende Urban Resort, which opened at the end of 2018. New developments are in multiple destinations. Among them is the new Tulkal destination that will feature multiple resorts including a 515-room Fiesta Americana all-inclusive and a 340-room Live Aqua Beach Resort, as well as a 33,000-square-foot convention center. Tulkal will have a total of 1,300 oceanfront rooms, as well. Additional newly signed properties include a property in Playa Mujeres and another 700-room resort on the Pacific coast in Puerto Vallarta. Other resorts are expected in Los Cabos, Riviera Nayarit and Tulum.
Last year Grupo Posadas began construction on its first Dominican Republic property, the Grand Fiesta Americana Punta Cana Los Corales All-Inclusive, set to open in 2021; and in Cuba with two resorts: the 633-room Fiesta Americana Punta Varadero All-Inclusive and Fiesta Americana Holguin Costa Verde All-Inclusive with 749 guestrooms. According to Kaae, the company plans to expand more in Dominican Republic and will add Jamaica, Aruba and Barbados.
"Grupo Posadas will be the most dominant hotel company in Mexico and the Caribbean," Kaae added.
"While we are proud of our growth after decades of leading Mexico's hotel industry, where are even more proud of being pioneers in perfecting and spreading the traditional Mexican hospitality our company is best known for," Calderon said. "We can assure our loyal guests that despite the ambitious plan, we will guarantee that the essence of our offering will not be impacted -- especially as we enter new markets."