Agents invited to apply for Global Travel Marketplace shows

Travel professionals network at the 2016 GTM West conference, held in Tuscon, Ariz. This year the show will be in Lake Las Vegas.
Travel professionals network at the 2016 GTM West conference, held in Tuscon, Ariz. This year the show will be in Lake Las Vegas. Photo Credit: J. Martin Harris Photography

Applications are now being accepted for Travel Weekly's annual Global Travel Marketplace (GTM) and Global Travel Marketplace West.

GTM West will be held at the Westin Lake Las Vegas, May 18 through 20; GTM takes place at the Diplomat Beach Resort in Hollywood, Fla., July 9 through 11.

These are boutique events that give pre-approved travel advisers the opportunity to meet new suppliers, build upon relationships with suppliers they already know and network with peers.

A limited number of top-performing advisers are invited to participate: 100 to 125 for GTM and 75 to 100 for GTM West. Advisers must have $1 million in annual sales to qualify for GTM, and $800,000 in annual sales for GTM West. Or, a participant can be an owner of a multimillion-dollar agency who actively books travel. All attendees must have the authority to make product and partner decisions.

"Our GTM events have transformed so many travel businesses over the last five years and have forged incredible peer relationships and agency/supplier relationships," said Alicia Evanko-Lewis, senior vice president of events for the Travel Group, Northstar Travel Group. "We are so excited to open applications and begin to introduce GTM to new, successful, dynamic travel professionals."

Northstar is the parent company of Travel Weekly.

Each event includes two days of one-on-one, scheduled meetings. Advisers have up to 50 face-to-face meetings, each of which lasts 6 minutes. Advisers also participate in a number of boardroom presentations, in which suppliers meet with roughly a dozen agents in a collaborative and interactive environment.

Select advisers are fully hosted, receiving roundtrip air, a three-night hotel stay, meals, networking opportunities and invitations to events.

GTM West is for travel advisers from the western half of North America: Texas, Oklahoma, Kansas, Nebraska, South Dakota, North Dakota, New Mexico, Colorado, Wyoming, Montana, Arizona, Utah, Idaho, Nevada, California, Oregon, Washington, Alaska and Hawaii, and the Canadian provinces of British Columbia, Alberta and Saskatchewan.

GTM is a national event, accepting advisers from throughout the U.S. and Canada.

Advisers can apply at www.globaltravelmarketplace.com. The next step is a one-on-one telephone interview.

Both agents and suppliers reported tremendous success after last year's events.

"GTM is an event where the environment is set so perfectly that the best of each person comes out," said Cessy Meacham of Anytime Travel Solutions. "Knowing that they are respected, agents can be open to learning and compromising with suppliers, and everyone is willing to work together. This is an event that you have to experience to fully understand."

Deciding to take the time away from the office is always a challenge, but GTM attendees say it is worth the effort. "GTM was the most productive two days of my career as a travel agent," said Kathy Kennedy of Cruise Planners. "To experience so many different suppliers and also be in the same room with some of the most successful travel agents was something I will never forget,"

Supplier opportunities are selling out. All meal functions and boardrooms are sold out, but a limited number of appointment slots are available for each event. For supplier inquiries, please contact Emmy Morales at [email protected] or (201) 902-1951.

CORRECTION: This report was updated to correct the name of the hotel where GTM will be held: It is the Diplomat Beach Resort in Hollywood, Fla. 

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