Nobu Hotel celebrated its fifth anniversary at Caesars Palace last month by doubling down on Las Vegas.
Nobu Hotel partners, including Nobu Matsuhisa and Robert De Niro, joined Caesars Entertainment executives to announce that the two companies had signed a deal to extend the Nobu Hotel tenancy as a boutique hotel within Caesars Palace resort for another 10 years.
"Nobu Hotel Caesars Palace has acted as a catalyst for our growth plans of Nobu Hotels and we are excited to see the brand evolve," said Nobu Hospitality CEO Trevor Horwell.
When the 182-room hotel opened in Caesars' Centurion Tower in 2013, it was the chef's first branded hotel, with its own separate check-in area and room service menu, a distinctly Japanese design and an expansive location of Nobu Restaurant serving as the hotel's anchor and centerpiece.
Since opening in Las Vegas, the brand has added seven more locations around the world from Ibiza to the Philippines, and new outposts are slated for Brazil and Atlanta. By 2020, the brand plans to have 20 Nobu Hotels.
But the Las Vegas original isn't going anywhere. "We have clearly aligned ourselves with partners who share our vision, and we look forward to many more years together," Horwell said.