The Las Vegas brand has long been synonymous with excitement, humor and inhibition-free fun, and that's the message Vegas.com is sending with a new video series. Last month, the online travel agency launched "Vegas 24," a partially scripted mockumentary travel series that airs on Vegas.com's YouTube channel.
"This is our first effort in expanding the Vegas.com premier ticketing and travel platform to a media channel with original content that appeals to diverse interests," said Kai-Shing Tao, CEO of Remark Media, which acquired Vegas.com in 2015. "Whether it's comedy, sports or magic, everything leads to fun, which is what Vegas is all about."
"Vegas 24" is based around a single day in Las Vegas with each episode dedicated to a different hour and focused on a different venue or activity. The first installment saw suit-clad host Roberto Raad enjoying an afternoon at the Cosmopolitan's Marquee Dayclub, complete with DJ interviews, bikini-clad servers and drunken Brits. In the second episode, Raad channels Rambo at the Machine Guns Vegas shooting range.
The show exploits a familiar cliche of Las Vegas as a destination for no-holds-barred debauchery. For viewers who want to experience a Marquee pool party or shoot an AK-47 for them-selves, the attractions and parties are all available for purchase at vegas.com.