AmaWaterways recently named Donna Cook to the newly created position of director, strategic initiatives.
Cook joined AmaWaterways after 14 years with Crystal Cruises, where she served in several roles in sales and operations, most recently as vice president of quality control and communications.
Donna Cook
Cook reports to AmaWaterways' chief marketing officer, Jerre Fuqua, and has been tasked with working on a variety of new programs to evaluate and improve the performance of strategic marketing and sales initiatives.