Avalon Waterways has promoted Pam Hoffee to lead its
operations as chief product and operations officer, and Terri Burke to drive
Avalon’s sales, marketing and promotional efforts as managing director.
These appointments come as Avalon’s current managing
director, Patrick Clark, announces his pending retirement. Clark has led the
river cruise line since 2005. Hoffee and Burke will transition into their new
roles in 2017, and Clark will stay with Avalon as chairman for the better part
of 2017 before shifting into retirement.
“The stage is perfectly set for Pam and Terri to ignite
future growth and innovation for Avalon Waterways,” stated Scott Nisbet,
president and CEO of Avalon’s parent company, the Globus family of brands.
Hoffee has guided product and operations for the Globus
family of brands’ North America and exotic products since 2003. She oversaw the
Southeast Asia river cruise operations.
“I’m especially looking forward to spending my time working
with our worldwide operations team on the evolution of our Suite Ship design,
new shipboard features, broadening and differentiating itineraries,” Hoffee
said in a statement.
As director of national accounts, Burke formerly led the
Globus family of brands’ key retail partnerships alongside Paula Hayes. Burke
activated the Avalon specialist program intended to better educate agents about
Burke has also worked with Norwegian Cruise Line, Holland
America Line, Cruise Planners/American Express, and AAA National.