"This is how you Europe" will be the theme of an Avalon Waterways ad campaign set for a variety of digital media channels.
The river cruise line said the ads are intended to showcase how it goes "away from the ordinary." The ads will also emphasize Avalon's broad choice of
excursions, said Pam Hoffee, president of Avalon, which is part of the
Globus Family of Brands.
The campaign is being aired across digital media, including streaming applications like Peacock, Hulu, HBO Max, Discovery+ and ESPN.
Avalon said its television advertising would once again
feature award-winning actor and author Graham McTavish, who hosted one
of Avalon's "Storyteller" themed cruises last month, which include
meet-and-greets, lectures and performances by authors, artists and
musicians.