British company Riviera River Cruises has named Dana Griffin to serve as director of sales at the company's new U.S. national sales office in Fairfield, Conn., where she oversees four regional sales representatives

 
The new hire is part of Riviera River Cruises' ongoing expansion into the U.S. market. As such, Griffin is being tasked with building awareness of the brand in the travel agent community.

Griffin's previous experience includes seven years with Valerie Wilson Travel in New York as director of operations, and 12 years with HRG North America in Stamford, Conn., where she served as vice president and director of operations.

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