Scenic Luxury Cruises & Tours said it will take over
full management of its European fleet in 2020 as part of an effort to ensure brand
consistency and excellence.
"Scenic has been managing six vessels in the fleet
internally since 2017, with G&P Cruise Hotel Management handling a further
five," said Scenic Group COO Rob Voss. "The decision to take back the
management function of these five ships is not related to performance. G&P
and their crews have done a marvelous job delivering the desired guest
experience as can be seen by the very high guest satisfaction survey results,
regularly running at 95%. Instead this decision is the next logical step in
delivery on a global brand, and the necessity for absolute product consistency
and delivery across the entire fleet."
By having the entire hospitality crew directly employed and
managed by Scenic, the company said it will be able to create "a generation of
crew who will genuinely exemplify the Scenic culture, and enable Scenic to
invest in high level standards for crew, leveraging e-learning and enabling
career paths."
The company said it will also gain increased purchasing
power.