A second investment group with connections to the defunct Wow Air has announced plans to launch a new Icelandic airline.

Play, as this latest planned carrier is called, is to be a low-cost airline and says it will enter service with flights between Reykjavik and European destinations.

In a short press release Tuesday that offered sparse details, Play didn't unveil routes or launch dates, but said tickets will go on sale in November. Play will add North American destinations next spring, it said, and the airline will operate a fleet of six Airbus A321s by next summer.

Play said it is comprised of aviation industry veterans from airlines including Wow and Air Atlanta, an Icelandic cargo and charter carrier.  

The announced business model resembles the model utilized by Wow, which was an ultralow-cost carrier that ferried passengers between the U.S. and Europe via Iceland. Play's livery is reminiscent of Wow's, employing a similar font and font size for the airline name. However, Play will replace the distinctive Wow purple with red.

isn't the actual resurrection of Wow. That distinction would belong to Virginia-based USAerospace Associates, which has purchased the Wow brand and announced in September that it planned to begin Washington Dulles-Reykjavik flights last month. That service hasn't gotten off the ground, however, and last month the new Wow Air said that it would initially begin flying as a cargo carrier instead, according to the Icelandic news source RUV


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