JetBlue's new venture capital subsidiary, JetBlue Technology Ventures, has selected a Silicon Valley-based travel and data science company as its first investment.
The recipient, FLYR, uses predictive data analytics to create price forecasts for consumers to use when purchasing air.
"Constantly changing airfares have always been a source of stress for travelers," said FLYR CEO Jean Tripier. "Our predictive analytics can provide peace of mind for those travelers, but also has the potential to change the way travel providers capture and satisfy early demand, bringing higher engagement with travelers and increased revenue as well."
JetBlue didn't reveal how much seed money it is providing.
JetBlue Technology Ventures is Silicon Valley's first corporate venture capital subsidiary that is backed by a U.S. airline, according to the company.