Dollar Rent A Car has launched a new loyalty program specifically for travel agents. Under the Dollar Dividends program, which is free to join, member travel agents earn points each time they book a Dollar car rental for their clients.

For instance, a three- to four-day rental equals one point, five to six days equals two points and seven or more equals five points.

Once agents earn 25 points, they will receive a branded, personalized American Express reward card.

In addition to earning cash on car rentals they are already booking, agents will love [Dollar Dividends] because, unlike our competitors, their point balance and cash rewards will be updated every day, said Scarlete Pelfrey, director of travel industry sales in a statement. Once the card is earned, Dollar will provide instant gratification with this great re-loadable AmEx reward card that grows daily with every completed rental. The more agents book Dollar, the more dollars get loaded on to their AmEx card.

To enroll in Dollar Dividends, agents log on to Dollars Web site, www.travelagent.dollar.com, and click on the Dividends link. Once agents have completed the enrollment process, they will receive a personal identification number, which can be used to book qualified Dividends reservations, track earnings and change their enrollment profile.

To contact the reporter who wrote this article, send e-mail to Michael Milligan at [email protected].

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