Enterprise Holdings will pilot its vehicle-subscription
service in three states starting this week: Minnesota, Missouri and Nevada.
Called Subscribe with Enterprise, the program
charges a monthly fee of $1,499 plus a $250 enrollment fee. Customers will be
able to swap out vehicles up to four times per month, selecting from six vehicle
classes: full-size and premium sedans, small and mid-sized SUVs, and small and
Enterprise said monthly pricing is based upon local market conditions, as determined by independent regional subsidiaries, and consequently is subject to change.
The fee covers up to 3,000 miles per month, vehicle
maintenance, roadside assistance, damage and liability protection, Sirius XM
Radio (when available), and access to a "concierge" line that
customers can call to complete their reservations.
Enterprise calls the service a car-rental industry first.
Enterprise Holdings executive vice president of operations Randal
Narike said that the service was launching in three states so that Enterprise
can develop "a deep understanding of the subscription process and consumer
"Consumers have asked us for long-term rental options
that offer a new level of flexibility for when they need a sedan, an SUV or
even a truck," Narike said. "This service expands on our commitment
to provide customers with innovative mobility alternatives that meet them where
they live and work."