Best Western International made
its first location commitment for Vib (pronounced "vibe"), the hotel company's new urban boutique brand. A hotel will be built in Seoul, South Korea.
The 148-room property will be in the city's Gangnam district. The hotel will break ground within the next six
months, Best Western said.
Best Western last fall unveiled the Vib (short for “vibrant”) brand, saying it will be geared toward
young travelers seeking out urban locations. Among other amenities, Vib
hotels will have large lobbies with media walls, gaming pods and smart TVs in
guest rooms that will be able to stream content.