Bryte is entering its high-tech bed into the hotel sleepstakes

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A guest accesses the features of a Bryte Restorative Bed on a bedside tablet at the London West Hollywood in California.
A guest accesses the features of a Bryte Restorative Bed on a bedside tablet at the London West Hollywood in California.

When it comes to the best hotel bed, competition has always been fierce.

From Westin's iconic Heavenly Bed to various hotel tie-ups with mattress brands like Sleep Number and Hastens, hoteliers have long sought to guarantee guests a good night's rest.

One new contender, however, claims to have leveraged cutting-edge technology and artificial intelligence, along with the latest in sleep science research, to maximize a user's sleep potential. 

Launched in 2016, Bryte is the brainchild of entrepreneurs Ely Tsern, John Tompane and Jonny Farringdon, who recruited a team of sleep scientists, technology experts, product developers and other specialists to create the company's Restorative Bed concept.

Featuring integrated sensors, a pneumatic coil pressure adjustment system and temperature control capabilities, Bryte's Restorative Bed tracks heart rate, breathing patterns, body temperature, movement and more, while automatically adapting in response to a sleeper's unconscious cues. 

Over time, the bed is able to learn and remember a user's sleep preferences, creating a personalized sleep profile for each individual. 

The Restorative Bed also offers a menu of "relaxation experiences." These include an option to be rocked gently to sleep or the ability to connect a bed to a room's smart lighting system to create a "natural wake" option, which incorporates gradual temperature and lighting changes to rouse a sleeper without disrupting the body's circadian rhythm.

Lastly, a full sleep report is available after each night, with the bed's features and data controlled and accessed via Bryte's digital app. 

Bryte's Restorative Bed.
Bryte's Restorative Bed.

"If you look at all the sleep products out there, there are sleep trackers, which detect how you sleep, but they're not particularly accurate," said Tsern, who serves as Bryte's CEO. "Then there's another set of products, like Sleep Number beds, which have some adjustability but not enough. We think we have the most comprehensive, best adjustable bed and world-class sleep tracking, integrated with an AI and data platform that figures everything out for you."

Bryte began targeting the hospitality sector in earnest early last year, amid the start of the pandemic. Despite the unusual timing, Tsern reports that demand from both luxury and wellness-focused hotels has been strong.

Bryte's beds have already begun rolling out at properties like the Fairmont Scottsdale Princess in Arizona, the Carillon Miami Wellness Resort in Florida, the London West Hollywood in California and the Park Terrace Hotel on Bryant Park in New York, among others.

"During the pandemic, health has really come top of mind," said Francisco Levine, a hospitality industry veteran who joined the Bryte team last year as the company's chief business officer. "And that has definitely played into the hotel experience, with more properties bringing health and wellness into the guestroom. Wellness is no longer limited to the spa."

In the hospitality space, a Restorative Bed is accompanied by a bedside tablet, which communicates the bed's features and instructions. If a user has had previous experience with a Restorative Bed or is the owner of one, that user can log in to access his or her profile.

In terms of cost, a Restorative Bed from Bryte is consumer priced at $7,600 for a queen and $8,600 for a king. Hotels are offered a "separate pricing structure," with properties also able to market the beds to guests and receive potential rebates and/or commissions on any sales.

"It's something that can actually become a new revenue stream for hotels," Levine said. "And our vision is that as we continue to expand, we can actually make this experience more cost efficient over time. Our goal is to have a wide industry presence. Because we are convinced that this is the future of how we will sleep in hotels." 

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