The Cosmopolitan of Las Vegas, opening Dec. 15 on the Strip, is joining Marriott’s Autograph Collection.
The 2,995-room luxury hotel will be the Autograph Collection’s largest property and its first casino-resort. The collection was created last year to enable independent hotels to retain their identities while accessing marketing and other benefits associated with Marriott’s brands.
"This opportunity creates a powerful partnership for the Cosmopolitan and the Autograph Collection by aligning interests, broadening market share and driving growth," said John Unwin, CEO of the Cosmopolitan.
"This platform enables us to build an iconic luxury brand at the heart of the Las Vegas Strip while simultaneously leveraging the seventh-largest retail website in the world. The partnership also provides the Autograph Collection entry into the Las Vegas market."
Under the partnership, the Cosmopolitan will have full participation in the Marriott Rewards loyalty program. It will also be featured as a partner hotel on the Ritz-Carlton website.
"Marriott has been looking for some time for an iconic property in the heart of the Las Vegas Strip, and the Cosmopolitan exceeds our expectations for inspiring design, luxurious rooms and meeting space that will draw the world's top customers year-round," said Marriott International CEO Bill Marriott Jr.
Marriott said the Autograph Collection "delivers the power of our world-class sales engines while promoting the independence of the Cosmopolitan brand."
The Cosmopolitan is situated between CityCenter and the Bellagio on the Strip.