Expedia is broadening the services it offers hotels by
adding a real-time guest-feedback tool and making it easier to unload
last-minute inventory.
The online agency said that with Real Time Feedback, guests who book hotel rooms
through Expedia are e-mailed or texted three questions upon checking in, asking
them about the check-in and room experience. The responses are then immediately
forwarded to the hotel.
Expedia said that its Sell Tonight tool enables hotels to
market same-day room availability more efficiently.
Both services went live in some U.S. test markets and will
be rolled out globally throughout the year.