RLH Corp. has reimagined and rebranded its midscale GuestHouse International hotel brand in an effort to tap into the demand for longer-term stays.
In introducing the upper-economy GuestHouse Extended Stay brand, RLH CEO John Russell noted that extended stay hotels have performed "significantly better" than other hospitality sectors throughout the pandemic, due in part to strong business from groups like construction crews, essential workers, corporate training candidates and families with long-term medical treatments.
A minimum of 10% of rooms at every GuestHouse Extended Stay property will have a full kitchen, with the remaining number of rooms featuring what the brand calls "modified mini-kitchenettes." Rooms will also feature a dining table and blackout window treatments.
Other signature brand amenities will include an in-lobby marketplace with fresh snacks and beverages, no-fee laundry facilities, either an on-site gym or complimentary passes to a local gym and complimentary access to items like bikes, board games and blenders.
The brand will also offer food delivery via a partnership with a major meal delivery service.
The GuestHouse Extended Stay pipeline currently includes plans for six newbuilds and 15 conversion projects in markets like southeast Texas, Arizona, Florida and Washington state.
Additionally, RLH said it plans to target "communities where the extended stay product is underrepresented," such as major metropolitan areas.
RLH added that GuestHouse Extended Stay is designed to be a "conversion-friendly" concept with an "owner-first mindset," promising low flat fees for owners and flexible property improvement plans and brand requirements.
In addition to GuestHouse Extended Stay, RLH's portfolio includes the Hotel RL, Red Lion Hotels, Red Lion Inn & Suites, Signature Inn, Americas Best Value Inn, Canadas Best Value Inn and Knights Inn brands.