Hilton's new midscale brand, Tru
by Hilton, has opened its first hotel, the 86-room Tru by Hilton Oklahoma City
With Tru, Hilton aims to provide
guests with a "contemporary, consistent and fresh experience at a great
value," said Hilton CEO Chris Nassetta.
The daily rate at the Oklahoma
City hotel is in the $95 to $99 range.
Hilton is calling Tru a "game
changer" in the midscale segment. The spacious lobby, called "The
Hive," provides spaces for guests to eat, lounge, work and play games (the
Oklahoma City hotel has a pool table).
The "Top It" complimentary
breakfast bar provides several sweet and savory toppings for items such as
yogurt, bagels and oatmeal. Guests also can purchase snacks and drinks, including
single-serve beer and wine, in the lobby.
Guestrooms feature large windows,
hardwood-like floors, glass-door showers, and 55-inch TVs with 150 DirectTV
channels. Hilton said there is "accessibility to outlets everywhere,"
and it called the free WiFi "superfast."
Guests may choose mobile check-in
and use their smartphone as a digital room key.
A fitness center is equipped with TRX
bands, free weights, cardio and flexibility gear. Guests can get workout ideas
from the fitness center tablet.
Hilton says that Tru has
"achieved the fastest-growing pipeline in the history of the hospitality
industry," with 425 hotels in various stages of development.
Alexandra Jaritz, Tru by Hilton's
global head, said, "Travelers don't have to choose between a great
experience and price in the midscale segment. They now can get the best of both