Holiday Inn this week debuted a television advertising campaign that promotes family-friendly hotels and the best rates via direct booking.

The ad, titled "Smiles Ahead," features a young daughter of a visiting family and her stuffed bear being pampered at a Holiday Inn. The spot features a new song called "You've Got a Smile" from Nashville-based musician Daniel Ellsworth.

The ad notes that the brand's best rates can be found when loyalty members book direct.

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