Holiday Inn this week debuted a television advertising
campaign that promotes family-friendly hotels and the best rates via direct
The ad, titled "Smiles Ahead," features a young
daughter of a visiting family and her stuffed bear being pampered at a Holiday
Inn. The spot features a new song called "You've Got a Smile" from
Nashville-based musician Daniel Ellsworth.
The ad notes that the brand's best rates can be found when
loyalty members book direct.