Hyatt's Hyatt Centric brand and online food ordering service Grubhub are officially partnering on a program that provides guests broader and more curated food-delivery options, marking the expansion of a pilot program that launched last April.
Hyatt will add customized landing pages on each of the hotels' websites to highlight which restaurants offer local delivery via Grubhub and will provide further information about the program on keycard inserts that guests are provided at check in. The program has been expanded to nine U.S. Hyatt Centric hotels from three during the pilot phase, including properties in Chicago, San Francisco, New York, Miami and New Orleans.
Hyatt Centric will integrate its Grubhub options into its Restaurant to Go program that also includes on-site food and beverage options. As part of the Grubhub service, Hyatt will include local recommendations of specific restaurants and dishes that will be hand-picked by the hotels' staff members. Guests will have the option of having the food delivered to the room by either the delivery person or hotel staff member.
"Based on the successes of the pilot, the decision to expand the relationship will allow for more guests to explore their destinations with added convenience and ease while staying in the middle of the action," said Sandra Cordova Micek, senior vice president of Hyatt global brands.
Hyatt debuted the Hyatt Centric brand in 2015 in its home city of Chicago. Grubhub, which was founded in 2004 and is also based in Chicago, boosted its annual revenue last year by 36% to $493.3 million.