Hyatt Hotels Corp. has reflagged its Hyatt near New York's
Times Square under its new Centric lifestyle brand.
The 487-room Hyatt Centric Times Square New York, located on
West 45th Street, has added the Marilyn Monroe Spa. Also, the hotel features
the T45 restaurant. The rooftop lounge on the 54-story building, Bar 54, will
open by next spring.
Hyatt debuted its Hyatt Centric brand in Chicago last year.
Next month, Hyatt will reflag its Key West hotel under the new brand.