Marriott International has launched a collective marketing
effort for four select-service brands titled "Golden Rule."
Courtyard, Fairfield Inn, SpringHill Suites and Four Points
by Sheraton are promoted in a campaign that touts the "warmth, familiarity
and the genuine human connections" between guests and hotel employees,
Marriott said.
Marriott has done one 60-second and three 30-second commercials.
Marriott has delineated its "classic"
select-service brands such as the four in the campaign from what it calls "distinctive
select," which includes AC, Aloft and Moxy.
As of June 30, Marriott had 1,117 Courtyard, 878 Fairfield,
373 SpringHill Suites and 236 Four Points hotels.