Sandals and Beaches resorts unveiled a new travel advisor loyalty platform, the Sandals Elite Advisor (S.E.A.) Program.
The program, which tracks commissionable bookings of three nights or longer, is centered around a tiered status structure that offers escalating benefits as advisors increase sales.
Among the program's key components is an enhanced Travel Advisor Portal, which features an updated dashboard that displays lifetime bookings, traveled reservations and future bookings, along with current-year revenue tracking and monitoring of progress toward Chairman's Royal Club status.
Travel advisors can access a new Advisor's Benefits page within the portal that outlines the program's status tiers and associated perks.
Additionally, the S.E.A. platform promises advisors support from business development managers and specialized call center teams.
"Travel advisors are integral to the success of Sandals and Beaches resorts, and we are committed to helping them thrive as they continue to build lasting memories for their clients," said Gary Sadler, executive vice president of sales and industry relations at Unique Vacations, Sandals' sales and marketing arm.
Sandals said it is planning further overhaul of its Travel Advisor Portal, with an all-new version expected to go live this June.
Sandals currently has 17 adults-only all-inclusive resorts in Jamaica, St. Lucia, Barbados, the Bahamas, Antigua, Grenada, Curacao and St. Vincent, while Beaches has two all-inclusives for families in Jamaica and Turks & Caicos.
The S.E.A. program launch follows Sandals Resorts International's rollout of a new multimillion-dollar ad campaign earlier this year.