MIAMI -- Sesame Street's Elmo, Zoe, Cookie Monster and Grover will
appear daily at Beaches Resorts' four Caribbean properties this
fall as part of a year-long agreement in which Beaches becomes the
first resort company to underwrite the legendary Sesame Street
children's program, effective with the show's 35th anniversary
April 4.
Specially priced family packages and theme weeks next fall will
feature character breakfasts, story time, live shows and Sesame
Street welcome gifts.
Beaches Resorts also will be the show's on-air sponsor for a
year, featuring kid-friendly, family-vacation, 15-second
billboard-type ads before and after each TV show, "a real departure
for us in terms of the type of advertising message delivered," a
spokesman said.
Target market is the five-and-under age group and their parents
"who grew up on Sesame Street and now they have their own kids,"
the spokesman said.
Gordon "Butch" Stewart, Beaches chairman, said the Sesame Street
partnership reflects the resort chain's commitment to providing
families with the best."
To contact reporter Gay Nagle Myers, send e-mail to [email protected].